Responsibletravel.com increases online presence

Responsibletravel.com, a travel directory of ethical options, is trying to expand in the online world. The directory, which was established with the support of the late Anita Roddick, will be attempting to establish a more noticeable presence online with a wide-ranging search marketing drive.

 

After competitive presentations by five digital agencies, Responsibletravel.com finally selected I Spy Search to establish the paid search account for the website. Until recently, the website handled this on its own.

 

Responsibletravel.com believes that travel should benefit local people and not damage the local environment. The website lists businesses and tour operators all over the world who have proven that they can do just that.

 

The director of I Spy Search, Nick Jones, said: "Responsible tourism is a big growth area and our job is to help Reponsibletravel.com reach more consumers through paid search. We are delighted to be working with such an exciting brand."

 

 


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Jennifer Jones Editorial


28/11/2007



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