Travel chiefs defend package holiday appeal

Despite today's ease in making cheap online bookings with budget airlines, some experts claim that package holidays will continue to appeal to a large number of travellers from the UK.

 

Heads of two of the UK's largest travel groups defended package holidays at the Association for British Travel Agents (ABTA) convention held last week in Tenerife.

 

According to reports from TravelMole, it was Radio 2 broadcaster Jeremy Vine who broached the topic, suggesting that the market for package holidays is dwindling.

 

TUI Travel chief executive Peter Long disagreed. "An awful lot of people want the security of a package and what we need to do is offer more ways for them to do it," he said. TUI Travel owns First Choice Holidays.

 

The Chief executive for the Thomas Cook Group, Manny Fontenla-Novoa said: "I'm not wedded to seven and 14-night holidays but I am wedded to providing customers with great value."

 

In particular, package cruise holidays are becoming increasingly popular. Figures released at the convention indicated that this year 1.35 million people from the UK will go on a cruise holiday but that number is expected to grow to over two million people by the year 2012.

 

This year's ABTA convention was held at the Magma Convention Centre in Costa Adeje.

 

 


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Jennifer Jones Editorial


03/12/2007



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