
Irish airline RyanAir announced its plans to continue service to Lombardy, despite rival airline Alitalias plans to cut flights to the airport in half. The budget airline is the largest provider of low cost flights to the region and has released a Manifesto for Malpensa detailing its commitment to provide connections between Lombardy and the rest of Europe.
In the ten years since Ryanair began operating, the airline has ballooned into the largest low fare airline in the world today. Today, it operates along 144 routes, flying into 22 airports in Italy alone. Despite the massive expansion, executives at Ryanair believe that the potential for low cost flights in Lombardy is still underdeveloped, a situation they address in their manifesto.
The manifesto for Malpensa points to figures which demonstrate the area's potential for growth. A growth which Ryanair says cannot be realised under the high price scheme charged by Alitalia.
The manifesto outlines a business plan indicating that Ryanair will deliver a simple, efficient, and low cost operation from Malpensa Airport. In addition, between 2008 and 2012, the airline plans to invest one billion dollars into the airport.
Of that investment, $420 million will go towards the purchase of six additional aircraft to be based in Bergamo. In Malpensa itself, the airline will invest $820 million, basing 12 aircrafts at the airport by 2010. With these additional aircrafts and investments, Ryanair intends to operate 50 international routes from Malpensa, as well as ten domestic routes.
Finally, in the manifesto, Ryanair guarantees to offer a lower fare than any other airline flying from Milan.
Peter Sherrard, the Head of Communications for Ryanair said: For too long Alitalia's high fares have limited growth in Malpensa and the Milan area. In order for the airport and the region to prosper, Malpensa needs to attract those airlines which are capable of delivering growth, and no airline can match Ryanair's unrivalled ability to deliver this because of the infinitely broader appeal of low fares compared to the narrow appeal of Alitalia's high fares.
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Jennifer JonesEditorial
13/09/2007
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